Videos
Shared with me by my good friend Amarsh Anand who is currently in China returning to Australia. A wonderful set of insights on how all of us can change the world. I believe Amarsh started this series off, I suspect it will be the first of many once people start to understand the depth of power from these approaches in out modern internet enabled context.
Links
Game Mechanics Are Easy, Here’s How. Watch The Video.
I was super impressed by this video from @amyjokim and had to share my notes taken while watching it. If you know who your customer is you can systematically classify them and create appropriate game mechanics to increase enjoyment, growth and retention. Awesome stuff for tech startup entrepreneurs and the basis for great businesses.
Cheers, Pete.
Amy Jo Kim – Video Summary - Casual connect Seattle – Smart Gamification: Seven Core Concepts for Creating Compelling Experiences
Lifecycle Stages
- Newbie – Oboarding focus, learn the ropes, welcome, goals, progress (not just first visit), what is acheivable
- Regulars – Habit building focus, keep em coming back, fresh content, fresh activities, engagement, challenges
- Enthusiasts – Mastery. Priority one is exclusivity. Recognition. Impact. Create ways to identify, empower and leverage enthusiasts.
User/Player Styles (and preferred verbs)
- Co-operative Verbs – Join, Share, Greet, Gift*, Help, Exchange, Trade, Visit*
- Exploration Verbs – Explore*, View, Read, Curate, Complete, Collect, Search
- Expressive Verbs (game play and purchase behaviour) – Choose/Pick, Customize, Layout, Design, Dress Up, Show Off, Comment
- Competive Verbs (with others or just yourself) – Win, Challenge, Taunt, Compare, Show Off, Beat, Brag, Fight, Pass/Overtake
PERMA – Martin Seligman (Positive Psychology)
- Positive Emotions – trust, security, discovery, delight, fun, visual pleasure, self expression, social serendipity, staying informed, building trust, not having to worry,
- Engagement Loop (Progress/Accomplishment>Positive Emotion>Call To Action>New Engement/Task) Changes over lifecycle of course.
- Relationship
- Meaning
- Accomplishment
Progress Mechanics
- After you have worked out the journey above, ‘light the way’ with progress mechanics.
- Habits, Surprise, Addiction
- Game Aesthetics Evoke Emotion (can be positive or negative)
- Emotion drives action
- Sustained engagement (aka Flow) balanced with increasing challenge/complexity (balance between anxiety and boredom) as skills develop. Great design principle for games and education.
Quotes
As a net is made up of a series of ties, so everything in this world is connected by a series of ties. If anyone thinks that the mesh of a net is an independent, isolated thing, he is mistaken. It is called a net because it is made up of a series of interconnected meshes, and each mesh has its place and responsibility in relation to other meshes. – Buddha
This quote is actually from Buddha but came to me via PK Agarwal the Global CEO of TiE.
TiE is the largest global entrepreneur network and has origins as The Indus Entrepreneur with a focus on the resident and non-resident indian (aka expat or NRI) networks which is a phenomenal starting point for any network.
I am a charter member of the local Sydney branch which has been recently getting some real momentum under the loving care of Dilip Rao an old friend from my investment banking days at Macquarie Bank.
Thanks PK (and Dilip) so much, this quote reminds me of the importance of ecosystems like the rapidly growing professional tech startups around the world and especially my home town of Sydney.
We do need to work together to make the pie bigger and make it the best pie out there because I remain convinced tech and tech enabled startup businesses are unique and are the future of our flexible economy and a better place for Australia and our trading partners in the world.
Photo with thanks to Dr David Martin












