I must say I had a chuckle about this one. I heard recently about a guy that purchased asses (like donkeys) cheaply because no one wanted them. He the sold them for twice the price as pack horses because they were more valuable, or at least people perceived them as more valuable.
How often does your marketing fail to target the customer’s key needs and perceived needs? Key need here was transport, perceived need was a noble steed not the perceived low end alternative.
Marc has an assuming addition to this on his meaningful life blog now that oil prices are so high people are looking for alternatives.