Fortune Cookie Insight & Philosophy


I have always liked the simplicity of the fortune cookie business model and the simple hope and possibly fear uncertainty and doubt they play on.

Most of all however it is hope and the potential of what could be in simple phrases, here are ours from last night –

1. Firstly, one with nice timing, especially considering the global financial crisis is making most businesses pull their budgets and sales forecasts in tighting –

The ship is safer in the harbour but it is not meant for that.

2. This one is for those that still think the internet is changing the world (I do) –

You have at your command the wisdom of the ages.

3. Next, an old classic for all regardless of age or ability –

You will find an outlet for your creative genius and accomplish a great deal.

4. One for the boy scouts (and anyone who has to do public speaking or a speech at a wedding) –

The will to win is important but the will to prepare is vital.

5. One for the world’s politicians grappling with the naive stimulus approaches currently being employed. Also applicable for people who this their bank is safe –

To every complex problem there is an easy answer, and it is usually wrong.

6. One for the project managers and office bossy-boots –

Goals are dreams with deadlines.

7. And my favourite of all time…


This insert has a protective coating.

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