Government Sites Get Big Hits

Comscore released US stats today saying 81m unique visitors to US sites in July. This is pretty big time. It will be a long time before AU traffic hits that level (81/300m=27%) I suspect, despite the recent push on #gov2au.

Comscore played it down though saying they were behind their commercial equivalents which is true.

Satisfaction with Government Web sites Lags Commercial Leaders

RESTON, VA, September 8, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the government site category, which revealed that more than 81 million Americans visited government sites in July, representing 42 percent of the U.S. Internet audience.

The Department of Commerce (which includes substantial traffic at Weather.gov and the site for the National Oceanic and Atmospheric Administration, NOAA.gov) ranked as the most visited federal government Web entity in July with 7.1 million visitors, followed by Web sites for the Department of Education (ED.gov) with 7 million visitors, the National Institute of Health (NIH.gov) with 6.9 million visitors, the Internal Revenue Service (IRS.gov) with 4.2 million visitors and the Social Security Administration (SSA.gov) with 3.3 million visitors. CARS.gov, which did not even exist one year ago, garnered nearly 2.1 million visitors due to the summertime “Cash for Clunkers” incentive. WhiteHouse.gov was up 88 percent versus year ago to 1.1 million visitors, as Americans exhibited an interest in the policies and initiatives of newly elected President Barack Obama. Both branches of the legislature also showed impressive gains, with the Senate.gov up 93 percent and House.gov up 73 percent, most likely due to the current debate over healthcare reform.

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