‘The market does not drive the scientists, the communicators, the thinkers, the government to do the right things. And only by paying attention to these things, and having brilliant people who care and draw other people in, can we make as much progress as we need to make.’ – quote from Bill Gates
With thanks to Business Insider Australia.
People often ask me why are professional tech startups companies different from normal small business companies.
More specifically I would say tech startups with a focus on disruptive innovation that are run by professional entrepreneurs are VERY different because of the following main points.
But why is this question important?
This question is important because it guides or regulators in helping and hindering these new powerhouses of the economy. After all, most importantly very few people can create millions and even billions of dollars in new wealth from a garage with two people yet this is widely accepted as reality for our very special industry.
- Speed – most can be formed in a weekend and may disappear just as fast. It is not unusual for 50 hackers and hustlers to meet on a weekend and form 10-20 businesses with teams formed, pilot products, markets identified/tested, brand selected etc… It is more typical to be 3-6 months followed by a pilot. Detailed data is also now available too which enables ongoing benchmarking of this phenomenon. Similarly ‘speed to success’ in the market and quickly achieving remarkable financial valuations are also possible.
- Responsive – operating in a competitive space means they need to flex in response to competitors (often well funded overseas competitors). This response often requires new skills or knowledge so teams flex and change.
- Equity based – low capital means using equity is a common (and often the only) way of rewarding staff. This needs to flow easily as team members join/leave in the early stage in particular and paperwork or long term tax hassles need to be minimised in terms of time and cost of management.
- Different Perspective – starting point is often ‘free’ and the time taken to build it is less than it would normally take just to read typical tax or industry regulations/guidelines – focus is on doing and testing first. e.g. Why can’t we have self driving cars and also free internet for everyone in the world. Also global distributed teams crossing jurisdictions are common and increasingly the norm.
- Geek – typically a high technology component (although this is not always unique) the products are normally mainly tech or tech enabled and usually highly internet (regardless of device) enabled.
- Lean – usually iteratively learning via experiments to acheive product-market fit, less likely to have large ‘waterfall’ (long project cycle) approachs and more likely to release early and often for customer feedback (alphas, beta, campaigns, market a/b tests etc).
- Often Disruptive – Dramatically different approaches that disrupt industry encumbents. e.g. itunes to the music industry style of challenge is just one well documented example but there are thousands more.
- Talent – flows across borders easily to the place with the most like minded people, lowest burdens (tax, internet access, paperwork) and best ecosystem (talent, co-working spaces, incubators, education, quality of life, accelerators, investors). It is not uncommon to find <20yo people with great tech skills that have worked on 3 to 5+ startups and 2-3 countries.
No doubt there are others too, add them in the comments and they will be included in the next version of this post.
Before posting this I had the pleasure of listening to the CFO of Google Patrick Pichette speak on a similar topic and my key takeaways on what he sees as key attributes of successful entrepreneurs were
- Want to change the world
- Dream big really big e.g. one billion people or more
- Persist / pivot / learn – in particular treasuring insights of behaviour and science over conventional practice – and even the way we learn is being completely re-written
- Improve success by hanging out with other tech entrepreneurs that inspire, ground, support and share.
- Ignore conventional wisdom and focus on the new enablers and how these will change the world e.g. internet, mobile, tech, immense capacity at low or zero cost and
- Realise we are only at the beginning of a new age of innovation and enlightenment.
Powerful words indeed.
A great insight on marketplace liquidity hacking for startups, especially lean ones. by this we mean jump starting a meaningful amount of activity by solving the two sided marketplace chicken or the egg problem.