All Levels Of Government Are Failing Tech Startups in Australia

It is time.


It Is Time for a National Summit About this Tech Startup Ecosystem Opportunity.

Our industry is in flames, lets fix it in 2015.

We have had a few positive wins in the tech startup ecosystem in recent weeks and actually pretty consistently in the last 3-5 years but lets get back to basics for a moment.

The latest data says we are failing REALLY fast in global terms and need to work together. The rest of the world is moving much faster and we are being destroyed because of our own inaction.

Tech Startup unicorns are now worth more than Australia’s big banks. The big 5 (Commbank, Westpac, ANZ, NAB, Macquarie) are worth around $425 billion (and took decades or centuries to get there) while the tech unicorns (privately held companies worth $1b or more each are now approaching $500 billion (and most of them did it in the…

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Game Mechanics Are Easy, Here’s How.

Game Mechanics Are Easy, Here’s How. Watch The Video.

I was super impressed by this video from @amyjokim and had to share my notes taken while watching it. If you know who your customer is you can systematically classify them and create appropriate game mechanics to increase enjoyment, growth and retention. Awesome stuff for tech startup entrepreneurs and the basis for great businesses.

Cheers, Pete.

Amy Jo Kim – Video Summary – Casual connect Seattle – Smart Gamification: Seven Core Concepts for Creating Compelling Experiences

Lifecycle Stages

  • Newbie – Oboarding focus, learn the ropes, welcome, goals, progress (not just first visit), what is acheivable
  • Regulars – Habit building focus, keep em coming back, fresh content, fresh activities, engagement, challenges
  • Enthusiasts – Mastery. Priority one is exclusivity. Recognition. Impact. Create ways to identify, empower and leverage enthusiasts.

User/Player Styles (and preferred verbs)

  • Co-operative Verbs – Join, Share, Greet, Gift*, Help, Exchange, Trade, Visit*
  • Exploration Verbs – Explore*, View, Read, Curate, Complete, Collect, Search
  • Expressive Verbs (game play and purchase behaviour) – Choose/Pick, Customize, Layout, Design, Dress Up, Show Off, Comment
  • Competive Verbs (with others or just yourself) – Win, Challenge, Taunt, Compare, Show Off, Beat, Brag, Fight, Pass/Overtake

PERMA – Martin Seligman (Positive Psychology)

  • Positive Emotions – trust, security, discovery, delight, fun, visual pleasure, self expression, social serendipity, staying informed, building trust, not having to worry,
  • Engagement Loop (Progress/Accomplishment>Positive Emotion>Call To Action>New Engement/Task) Changes over lifecycle of course.
  • Relationship
  • Meaning
  • Accomplishment

Progress Mechanics

  • After you have worked out the journey above, ‘light the way’ with progress mechanics.
  • Habits, Surprise, Addiction
  • Game Aesthetics Evoke Emotion (can be positive or negative)
  • Emotion drives action
  • Sustained engagement (aka Flow) balanced with increasing challenge/complexity (balance between anxiety and boredom) as skills develop. Great design principle for games and education.


When it comes to the Internet, the need for speed has never been higher, thanks to a growing global reliance on connected platforms, services and devices. That need is aptly reflected in the data collected by Akamai for the latest edition of its State of the Internet Report, which is expected to be released later this week.

You can see an across-the-board jump in average peak connection speeds and average connection speeds. Even countries that have been broadband laggards — such as India — are starting to pick up their pace.

For the first three months of 2012, Akamai observed the following trends:

  • 6.0 percent increase globally from the fourth quarter of 2011 in the number of unique IP addresses connecting to Akamai, growing to over 666 million.
  • The global average connection speed was 2.6 Mbps
  • The global average peak connection speed increased to 13.5 Mbps.
  • South Korea had the…

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