Game Mechanics Are Easy, Here’s How. Watch The Video.
I was super impressed by this video from @amyjokim and had to share my notes taken while watching it. If you know who your customer is you can systematically classify them and create appropriate game mechanics to increase enjoyment, growth and retention. Awesome stuff for tech startup entrepreneurs and the basis for great businesses.
Amy Jo Kim – Video Summary – Casual connect Seattle – Smart Gamification: Seven Core Concepts for Creating Compelling Experiences
- Newbie – Oboarding focus, learn the ropes, welcome, goals, progress (not just first visit), what is acheivable
- Regulars – Habit building focus, keep em coming back, fresh content, fresh activities, engagement, challenges
- Enthusiasts – Mastery. Priority one is exclusivity. Recognition. Impact. Create ways to identify, empower and leverage enthusiasts.
User/Player Styles (and preferred verbs)
- Co-operative Verbs – Join, Share, Greet, Gift*, Help, Exchange, Trade, Visit*
- Exploration Verbs – Explore*, View, Read, Curate, Complete, Collect, Search
- Expressive Verbs (game play and purchase behaviour) – Choose/Pick, Customize, Layout, Design, Dress Up, Show Off, Comment
- Competive Verbs (with others or just yourself) – Win, Challenge, Taunt, Compare, Show Off, Beat, Brag, Fight, Pass/Overtake
PERMA – Martin Seligman (Positive Psychology)
- Positive Emotions – trust, security, discovery, delight, fun, visual pleasure, self expression, social serendipity, staying informed, building trust, not having to worry,
- Engagement Loop (Progress/Accomplishment>Positive Emotion>Call To Action>New Engement/Task) Changes over lifecycle of course.
- After you have worked out the journey above, ‘light the way’ with progress mechanics.
- Habits, Surprise, Addiction
- Game Aesthetics Evoke Emotion (can be positive or negative)
- Emotion drives action
- Sustained engagement (aka Flow) balanced with increasing challenge/complexity (balance between anxiety and boredom) as skills develop. Great design principle for games and education.
I hope it is this easy for my kids…
I like hanging out with like minded people but it is getting a bit difficult to get past this question lately.
What are you up to? How is this or that business? How is that initiative/project/hobby/cause/not for profit/blah?
Maybe it is anti social, maybe it is just an attempt to efficiently get past that initial trivial conversation and move on to real discussions about real things, big ideas and how to get stuff done.
So don’t ask me any more ok? Read about what I am doing here – it will be kept up to date. Hopefully.
Next time we see each other we can talk about real stuff !!
Thought it was worth sharing some really useful resources I have been using lately. All are FREE.
- Launch Ticker – Jason Calcanis has just launched in beta his concise news service I now read every day, good time saver and often a thought leader.
- Seed DB – a global database of accelerators, it is incomplete (e.g. missing FI) but still one of the best I have seen
- Startup Compass – the most complete benchmarking database of startups on the planet
- Great South By – our new database of events in Asia and Oceania, happy to cross link, also building a db of deals (patnerships, dependencies, investments, acquisitions) and a startup directory with original interviews and reviews.
- SydStart – new site for the original event & expo of the same name running on Sept 10 this year with 1,200 entrepreneurs focused on sydney scene – site is expanding with original content.
- Internet Deal Book – new site from Right Click Capital for deals over $500K
- Angel List – a comprehensive ‘facebook for entrepreneurs and angel investors’ that is disruptiing traditional angel groups and VCs alike.
Saw a demo of the new soundgecko.com service today at the Microsoft entrepreneur summit in Darling Harbour, Sydney.
A simple idea well executed that allows you to queue up articles you want to read and it will ‘read’ them back to using text to voice.
The most popular articles will be read by a real person.
They are also working on a personal radio station at 121cast.com which I recently saw the demo app for while discussing it with Stuart Richardson of Adventure Capital. Very very nice.
Hope we can see them at SydStart.