My personal submission to the government ESS Review based on the various initiatives, accelerators, educators etc… I am involved in across the Australian and regional tech and tech enabled startup ecosystem.
There are 33 recommendations across 7 categories to make Australia more effective!
I was super impressed by this video from @amyjokim and had to share my notes taken while watching it. If you know who your customer is you can systematically classify them and create appropriate game mechanics to increase enjoyment, growth and retention. Awesome stuff for tech startup entrepreneurs and the basis for great businesses.
Amy Jo Kim – Video Summary – Casual connect Seattle – Smart Gamification: Seven Core Concepts for Creating Compelling Experiences
Newbie – Oboarding focus, learn the ropes, welcome, goals, progress (not just first visit), what is acheivable
Regulars – Habit building focus, keep em coming back, fresh content, fresh activities, engagement, challenges
Enthusiasts – Mastery. Priority one is exclusivity. Recognition. Impact. Create ways to identify, empower and leverage enthusiasts.